ThinkwellAsia,sponsorofMeetIAAPAinZhuhaionApril22,ishonoredtoshowcaseLionsgateEntertainmentWorldwhichweprovidedturnkeydesignproductionservices,alongwithourpartnersintheThemedEntertainmentIndustry.

4月22日IAAPA珠海行业聚会，Thinkwell思客未来作为赞助商之一，有幸和文旅行业各位同仁一起体验由Thinkwell思客未来提供交钥匙服务的狮门娱乐天地。

LionsgateEntertainmentWorld,Asia’sfirstmoviethemedindoorinteractiveexperiencecenter,issettobringtolifesomeofLionsgate’smostsuccessfulfilmfranchises,includingTheHungerGames;TheTwilightSaga;TheDivergentSeries;NowYouSeeMe;EscapePlan;andGodsofEgypt,withover30interactiveandimmersiveattractionsandrichentertainmentofferings.

狮门娱乐天地是亚洲首座电影主题室内互动体验场馆，通过逾30项互动沉浸式游乐设施和丰富娱乐体验，将狮门影业风靡全球的系列电影《饥饿游戏》、《暮光之城》、《神战：权力之眼》、《分歧者》、《惊天魔盗团》和《金蝉脱壳》化为实景。

ThinkwellsLosAngelesstudioledthecreativedevelopmentprocess,withkeyteammembersfromourBeijingstudioactivelyinvolvedfromthegenesisoftheproject,taskedwithparticipatingincreativeworkshops,establishinglocalfeasibility,reviewingcontentforresonancewiththeChinesemarketandstrategizingproductiondevelopment.ThisintercontinentalcollaborativeprocessprovidedLionsgatetheconvenienceofworkingcloselywithourteaminLosAngeles,andgavetheChineseownerstheassuranceofregularreviewswithourexperiencedteaminBeijing.Thecross-pollinationofcreativeworkbetweenthetwostudiosresultedinaconceptthatnotonlyexceededthevisionofLionsgateandthevariousprojectstakeholders,butalsodirectlyappealstothetargetmarket.

Thinkwell洛杉矶总部主导了创意开发的过程，北京工作室的核心团队成员自项目开始便积极参与其中，参加创意工作营，对场地条件进行研究，评估能够在中国当地市场引起共鸣的内容，为项目的制作和开发制定战略。跨越大洲的国际合作，使狮门娱乐能和我们的洛杉矶团队紧密合作，而我们富有经验的北京团队又能配合中国项目业主的定期审查。两个团队创意工作的交叠，使最终设计出的概念不仅大大超出了狮门娱乐和其它项目相关方的预期，也直接对目标市场产生了极大的吸引力。

Followingconceptrefinement,theworkbalanceshiftedtotheBeijingstudioasourinterfacewiththebase-buildarchitect,localtradepartnersandcollaborationinBIMbecameadailyrequirement.OurteaminBeijingfocusedondesigndevelopment,managingbudgets,vendorselectionandon-siteproductionmanagement,astheteaminLosAngelesfocusedonoversightofmediadevelopmentandweeklyIPreviewswithLionsgate.

在概念深化阶段之后，由于需要与建筑设计院和国内供应商进行日常沟通，配合BIM建模，工作的重点转移到北京团队。我们的北京团队专注于深化设计、预算管理、供应商选择和现场制作管理，而洛杉矶团队专注于媒体开发的监理，以及每周与狮门进行IP审阅。

Throughtheentirelifecycleoftheproject,leadershiphasremainedconsistentinboththeLosAngelesandBeijingteams.Ourabilitytoleveragethecreativity,experienceandstrengthsofbothofourstudiossimultaneouslywhileretainingcontinuitythroughouttheprocessisoneofoursingular,uniquecapabilities.

在项目的整个周期，洛杉矶和北京团队的项目领导始终保持一致。我们不仅能够同时灵活运用两个团队的创意、经验和专长，也能保证整个项目流程的连贯性，这是我们独一无二的优势。

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